Workflow

Design Workflow: From Concept to Development

5 min reading

A well-structured design workflow ensures that every decision is user-centered, strategic, and efficient. In this case study, I outline the key phases of my process, demonstrating how design evolves from an initial idea to a fully functional product.

Research & Discovery

Before jumping into design, it’s crucial to understand the users, market, and business goals. This includes:

•Conducting user interviews and surveys

•Analyzing competitors and industry trends

•Mapping out user journeys and key pain points

Wireframing & Concept Validation

Early-stage wireframes help define layout and structure without distractions from visuals. During this phase, I:

• Sketch out different flows and information hierarchies

• Validate ideas through quick testing and feedback loops

•Adjust concepts based on user insights before moving to high-fidelity design

Branding & UI Design

Once the structure is solid, I focus on visual identity and aesthetics, ensuring:

•A consistent design system (typography, colors, components, tokens…)

•Accessibility and clarity in UI elements

•A seamless experience across desktop & mobile

Prototyping & Testing

Prototypes bring the design to life. This step allows:

•Usability testing before development

•Iteration based on real user behavior

•Early feedback from stakeholders and developers

Handoff & Collaboration with a Team

Design handoff isn’t just about providing files—it’s about ensuring smooth execution. I work closely with developers to:

•Provide clear documentation in Figma (variables, components, interactions)

•Maintain design consistency throughout the build

•Support and adjust designs as needed during implementation

Adaptability in Workflow

Not every project follows this exact order—some start with brand guidelines, while others need rapid prototyping first. The key is flexibility and collaboration, adapting the process to fit the project’s specific needs.